This Scientist-Turned Entrepreneur is Committed to Understanding and Designing Behavior Change: Inc.

December 8, 2018

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At Fresh Tri, we are dedicated to empowering individuals to make positive lifestyle changes and achieve lasting behavior change. Founder and CEO, Dr. Kyra Bobinet, has been at the forefront of creating innovative solutions that reflect the way the brain operates. In a recent interview with Inc., Dr. Bobinet discussed how she built her business, engagedIN, and its partnership with Walmart to create Fresh Tri—a neuroscience-based healthy-habit app. In this blog, we delve into the insights shared by Dr. Bobinet, from coupling behavioral science with design thinking to the transformative power of iteration.

A Vision for Positive Lifestyle Changes

Dr. Kyra Bobinet’s journey with engagedIN has been centered around helping people make positive lifestyle changes. From digital health companies to corporate giants, her clients have turned to her to solve challenges like increasing patient medical adherence and reducing energy consumption. 

The Power of Behavioral Science and Design Thinking

The secret behind Fresh Tri’s success lies in coupling behavioral science with “design thinking.” Dr. Bobinet understands that designing products and processes that align with the brain’s operation is key to achieving lasting results. This innovative approach embraces the interplay between neuroscience and design thinking to create solutions that are truly transformative.

Fresh Tri’s Partnership with Walmart

Dr. Bobinet highlighted engagedIN’s collaboration with Walmart—a partnership that brought the neuroscience-based healthy-habit app, Fresh Tri, to life. With this app, users gain the tools they need to create sustainable healthy habits and drive lasting behavior change. Fresh Tri’s dedication to empowering individuals aligns perfectly with Walmart’s commitment to enhancing well-being across diverse communities.

The Science of the Habenula

During the interview, Dr. Bobinet touched on the science behind the habenula. At Fresh Tri, we delve into the intricate workings of the brain to better understand how behavior change can be effectively driven. This scientific understanding empowers us to create tailored solutions that resonate with our users’ cognitive processes.

Embracing the Power of Iteration

Dr. Bobinet emphasized the transformative potential of iteration. At Fresh Tri, we believe that continuous tweaks and adjustments are the key to lasting behavior change. By making small adjustments over time, individuals can overcome challenges and foster a positive growth mindset.

Dr. Kyra Bobinet’s insights shared during her interview with Inc. underscore Fresh Tri’s commitment to empowering individuals on their journey towards positive lifestyle changes. By integrating behavioral science with design thinking, we create innovative solutions that truly resonate with the human brain. Our partnership with Walmart has allowed us to bring the neuroscience-based healthy-habit app, Fresh Tri, to a broader audience, positively impacting countless lives. Embracing the science of the habenula and the power of iteration, we pave the way for lasting behavior change and sustainable healthy habits. Together, let us embark on a transformative journey towards healthier and happier lives, supported by Fresh Tri’s innovative and empowering solutions.

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