About Our Founder
Kyra Bobinet, MD, MPH, is the CEO and founder of Fresh Tri. Kyra is an accomplished public health physician known for her expertise in healthcare innovation, technology-enabled behavior change, behavioral neuroscience, health disparities, and population health management.
Kyra earned her MD from UCSF School of Medicine and an MPH from Harvard University. As the former Medical Director of Health and Wellness Innovation at Aetna, she played a pivotal role in designing evidence-based clinical interventions and algorithms for over 30 million members. Kyra pioneered Aetna’s Mindfulness product, backed by a clinical study, demonstrating significant outcomes and cost reductions. An active contributor to the field, Kyra is associated with the Stanford Medical School AIM lab, where she occasionally teaches on health behavior change.
Her impactful writing includes the bestselling book “Well Designed Life,” a compilation of globally influential brain science and behavior change concepts. Anticipated in 2024, her second book delves into reframing, growth mindset, and the power of “iteration” in overcoming failure and maintaining motivation. Beyond her professional accomplishments, Kyra is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. Her diverse interests include meditation, horsemanship, and herbalism. She resides in California’s Santa Cruz Mountains with her family and draws inspiration from both animal and plant teachers in her daily life.
Dr. Kyra is a captivating keynote speaker, live presenter, and podcast guest. She can be booked to communicate on topics like these:
Behavior change: technology, programs, and what truly works
Leadership and culture: supporting wellness at your organization
Self-care and personal growth for high-influence leaders
The concept of “Failure Disease” and how to recognize and overcome the many internal voices of failure
What long-term neuroscience research reveals about habits and lifestyle change
The power of reframing, growth mindset, and “iteration” in neutralizing failure and staying motivated
Why SMART goals and Performance Mindsets don’t work