The Science Behind Building Healthy Habits

The Neuroscience of Fresh Tri

Mindset training backed by science.

Anatomy of the Brain

What is the Habenula?

The habenula (located above the thalamus in the brain) is the decision-maker in your journey of weight loss. It controls dopamine levels in the striatum — in other words, it’s the motivation switch.

When you think, even subconsciously, that you’ve failed at something, the habenula acts as a kill switch for your motivation. Fresh Tri will teach you the art of the Iterative Mindset Method™ to make sure you avoid having a habenula event that will stop your efforts. Iterative Mindset™ mitigates the habenula to keep habits growing in perpetuity and maintain them long-term.

What is the Iterative Mindset Method™?

Iterative Mindset™ is a unique, practice-and-tweak approach to mindset training and habit formation. Try something you feel interested in and, when it no longer works, you iterate until that practice fits your life.

Avoid feelings of failure and create healthy habits that last through constant behavior modification and practical iteration.

95% of all behaviors are driven by the mindless, habitual, autopilot of our brain.

This is revolutionary. This is easier. It saves time.
It feels better. It’s fail-safe and shame-free.

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Users Say

Two

“To rejoice in my progress! The scale moves slowly for me, but it does move, and this program is THE best thing I have ever done to be mindful about my daily choices.”

Three

“Fresh Tri has helped me identify what are healthy eating habits and has allowed me to decide each week which healthy eating habit I am going to focus on.”

One

“What I learned about myself is that I really don’t like to eat a lot of raw vegetables, and that’s ok, but I do like them cooked. So, for a healthy snack, I will have a cup of cooked veggies. What I am most proud about this experience is realizing that I can do this.”