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The Brain Science of Habit Formation

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The Science Behind Building Healthy Habits

The Neuroscience of Fresh Tri

Rooted in Brain Science

Our proven Iterative Mindset Method™ is a unique, practice-and-tweak approach to mindset training and lasting healthy habit formation designed for the habenula.

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Anatomy of the Brain

What is the habenula?

Why is the habenula our motivation kill switch?

The habenula (located above the thalamus in the brain) is the decision-maker in your journey of weight loss. It controls dopamine levels in the striatum — in other words, it’s the motivation switch.

When you subconsciously think that you’ve failed at something, the habenula acts as a kill switch for your motivation, what we at Fresh Tri call a ‘habenula hit.’ Fresh Tri will teach you the art of the Iterative Mindset Method™ to avoid habenula hits that will stop your efforts. Iterative Mindset™ mitigates the habenula to keep habits growing in perpetuity and maintain them long-term.

Habenula FreshTri

Iterative Mindset Cycle Fresh Tri

What is the Iterative Mindset Method™?

Iterative Mindset™ is a unique, practice-and-tweak approach to mindset training and habit formation. Try something you feel interested in and, when it no longer works, you iterate until that practice fits your life.

Avoid feelings of failure and create healthy habits that last through constant behavior modification and practical iteration.

95% of all behaviors are driven by the mindless, habitual, autopilot of our brain.

At Fresh Tri we encourage users to ‘Blame the brain, not yourself’. The Iterative Mindset Method is a cure to the quit trying epidemic.
Staying in effort is the key to success.

Everyone deserves to feel empowered to make meaningful, lasting changes in their lives, which is why our app is free.

Start today and use the innovative, science-based approach called the Iterative Mindset Method™ to help you build healthy habits that can drive weight loss and improve overall health.

Start Now For Free!

Users Say

Two

“To rejoice in my progress! The scale moves slowly for me, but it does move, and this program is THE best thing I have ever done to be mindful about my daily choices.”

One

“What I learned about myself is that I really don’t like to eat a lot of raw vegetables, and that’s ok, but I do like them cooked. So, for a healthy snack, I will have a cup of cooked veggies. What I am most proud about this experience is realizing that I can do this.”

Three

“Fresh Tri has helped me identify what are healthy eating habits and has allowed me to decide each week which healthy eating habit I am going to focus on.”

Get in touch at hello@freshtri.com

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The information provided in this website and in Fresh Tri is not medical advice. Please consult your doctor before starting any weight loss program.

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