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Fresh Tri

The Brain Science of Habit Formation

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About Us

Kicking habits and taking names.

Meet the inventors of a revolutionary, brain-based way to change behavior.

Our Team

Kyra Bobinet

Kyra Bobinet, MD MPH

Founder and CEO

Brian Garcia

Brian Garcia

President and Chief Technology Officer

Josh Leichter

Josh Leichter, JD

Chief Operating Officer

Nate Hershey

Nate Hershey

VP, Engineering

Casey Hughes

Casey Hughes, MA, MCHES, NBC-HWC

SVP, Product & Behavioral Science

Hayley Kirksey

Hayley Burns

VP, Operations

Courtney DeLaura, VP of Marketing

Courtney DeLaura

VP, Marketing

Anyssa Garza

Anyssa Garza, PharmD

Director of Content

Sara Hoverson, FreshTri

Sara Hoverson, MS, CN, CIC®, NBC-HWC

Director of Behavior Change Operations

Maddy Mokhtarani, MBA

Director of Marketing

Mallory Rowell Fresh Tri

Mallory Rowell, MS, RN

Director of Research Strategy

John Beck Fresh Tri

John Beck

Associate Director of Design

Jeff Jureller

Jeff Jureller

Associate Director of Product

Margarita Ramos

Margarita Ramos, MD MPH

Physician Scholar-in-Residence

Melissa Brandt

Melissa Brandt

Manager, People & Culture

Sharon Helgerud Fresh Tri

Sharon Helgerud

Sales Consultant

Addison Doporto Fresh Tri

Addison Doporto

Business and Legal Analyst

Abby Schmalz FreshTri

Abby Schmalz

Associate Project Manager

Emma Sosa Fresh Tri

Emma Sosa

QA Analyst

Our Mindset Experts

Angel Cunningham Fresh Tri

Angel Cunningham MS, RDN

Jackie Dennis Fresh Tri

Jackie Dennis, CPT

Mariane Uehara Fresh Tri

Mariane Uehara, NBC-HWC

Larissa Luce Fresh Tri

Larissa Luce, DHSc, RDN

Jonathan McLernon Fresh Tri

Jonathan McLernon, NBC-HWC

Nadian Benrey Fresh Tri

Nadin Benrey, NBC-HWC

Kara Mohr, PhD

Chris Mohr, PhD, RDN

Holly Toscanini

Press

Fresh Tri selected as digital platform for Consumer Goods Forum’s “One for Good” Initiative
Oct. 29, 2020
Fresh Tri Provides Free Access to COVID-19 Habits and Resilience Solutions
April 16, 2020
Fresh Tri wins CDC contract for Diabetes Prevention Program
January 30, 2020
Neuroscience-based Fresh Tri proves Iterative Mindset
January 21, 2020
Fresh Tri adds Jonathan Har-Even to Lead Commercial Team
January 14, 2020
The Innovation and Leadership: CEO & Founder of engagedIN – Kyra Bobinet
November 2, 2019
Mobihealthnews: Mindlessness is the new mindfulness
October 21, 2019
Podcast: Positivity Strategist, Neuroscience and Design
October 17, 2019
Podcast: Brodie Welch, Brain Science & Behavior Change
October 16, 2019
Dishing Up Nutrition Podcast: Well Designed Life
June 8, 2019
Health:Further Podcast: Design or Be Designed
May 31, 2019
Health Media Now Podcast: Patient Engagement and Empowerment
May 31, 2019
Creating a New Healthcare Podcast: Compassionate Behavior Design with Kyra Bobinet MD
January 10, 2019
Read More
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This Scientist-Turned-Entrepreneur Is Committed to Understanding, and Designing for, Behavioral Change
December 27, 2018
The Amazing Brain Science Behind Motivation
November 29, 2018
Neuroscience Design Firm Launches Ground-breaking Habit Formation Engine for Employee Wellness
November 24, 2018
The Health Fix Podcast: Why It’s OK to Stop Making Goals & Practice Healthy Habits Instead
November 24, 2018
DocPreneur Podcast: engagedIN and Walmart Partner Launch Healthy Habit App, Fresh Tri
November 6, 2018
DocPreneur Podcast: Behavior Design In Healthcare
November 6, 2018
Why Good Nutritional Habits Can Make or Break Your Beauty Routine
October 31, 2018
The Psychological Reason Why You Want to Eat Exactly What You Shouldn’t
October 29, 2018
The 2019 Audi A8L Frees Your Mind
October 26, 2018
Sigma Nutrition: Behavior Change Through Design Thinking
October 11, 2018
Key Takeaways In Developing Digital Therapeutics
October 7, 2018
Huffington Post
Weight Watchers
How Stuff Works
Stanford Medicine X
Wall Street Journal
Inc.

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