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Fresh Tri

The Brain Science of Habit Formation

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About Us

Kicking habits and taking names.

Meet the inventors of a revolutionary, brain-based way to change behavior.

Our Team

Kyra Bobinet

Kyra Bobinet, MD MPH

Founder and CEO

Brian Garcia

Brian Garcia

President and Chief Technology Officer

Josh Leichter

Josh Leichter, JD

Chief Operating Officer

 

Nate Hershey

Nate Hershey

VP of Engineering

Casey Hughes

Casey Hughes

VP of Behavior Design

Anyssa Garza

Anyssa Garza, PharmD

Director of Content

Hayley Kirksey

Hayley Burns

Sr. Director of Operations

Margarita Ramos

Margarita Ramos, MD MPH

Physician Scholar-in-Residence

Melissa Brandt

Melissa Brandt

Manager, H.R. and Culture

Maddy Mokhtarani, MBA

Director of Marketing

Zena Belay

Zena Belay, MPH

Project Manager

Jeff Jureller

Jeff Jureller

Product Manager

Sharon Helgerud Fresh Tri

Sharon Helgerud

Sales Consultant

Addison Doporto Fresh Tri

Addison Doporto

Business and Legal Analyst

Alyssa Lucia Fresh Tri

Alyssa Lucia

Copywriter

John Beck Fresh Tri

John Beck

Sr. UI/UX Designer

Abby Schmalz FreshTri

Abby Schmalz

Associate Project Manager

Our Mindset Experts

Angel Cunningham Fresh Tri

Angel Cunningham MS, RDN

Jackie Dennis Fresh Tri

Jackie Dennis, CPT

Mariane Uehara Fresh Tri

Mariane Uehara, NBC-HWC

Larissa Luce Fresh Tri

Larissa Luce, DHSc, RDN

Jonathan McLernon Fresh Tri

Jonathan McLernon

Nadian Benrey Fresh Tri

Nadin Benrey NBC-HWC

Kara Mohr, PhD

Chris Mohr, PhD, RDN

Marisa Moore, RDN

Holly Toscanini

Press

Fresh Tri selected as digital platform for Consumer Goods Forum’s “One for Good” Initiative
Oct. 29, 2020
Fresh Tri Provides Free Access to COVID-19 Habits and Resilience Solutions
April 16, 2020
Fresh Tri wins CDC contract for Diabetes Prevention Program
January 30, 2020
Neuroscience-based Fresh Tri proves Iterative Mindset
January 21, 2020
Fresh Tri adds Jonathan Har-Even to Lead Commercial Team
January 14, 2020
The Innovation and Leadership: CEO & Founder of engagedIN – Kyra Bobinet
November 2, 2019
Mobihealthnews: Mindlessness is the new mindfulness
October 21, 2019
Podcast: Positivity Strategist, Neuroscience and Design
October 17, 2019
Podcast: Brodie Welch, Brain Science & Behavior Change
October 16, 2019
Dishing Up Nutrition Podcast: Well Designed Life
June 8, 2019
Health:Further Podcast: Design or Be Designed
May 31, 2019
Health Media Now Podcast: Patient Engagement and Empowerment
May 31, 2019
Creating a New Healthcare Podcast: Compassionate Behavior Design with Kyra Bobinet MD
January 10, 2019
Read More
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This Scientist-Turned-Entrepreneur Is Committed to Understanding, and Designing for, Behavioral Change
December 27, 2018
The Amazing Brain Science Behind Motivation
November 29, 2018
Neuroscience Design Firm Launches Ground-breaking Habit Formation Engine for Employee Wellness
November 24, 2018
The Health Fix Podcast: Why It’s OK to Stop Making Goals & Practice Healthy Habits Instead
November 24, 2018
DocPreneur Podcast: engagedIN and Walmart Partner Launch Healthy Habit App, Fresh Tri
November 6, 2018
DocPreneur Podcast: Behavior Design In Healthcare
November 6, 2018
Why Good Nutritional Habits Can Make or Break Your Beauty Routine
October 31, 2018
The Psychological Reason Why You Want to Eat Exactly What You Shouldn’t
October 29, 2018
The 2019 Audi A8L Frees Your Mind
October 26, 2018
Sigma Nutrition: Behavior Change Through Design Thinking
October 11, 2018
Key Takeaways In Developing Digital Therapeutics
October 7, 2018
Huffington Post
Weight Watchers
How Stuff Works
Stanford Medicine X
Wall Street Journal
Inc.

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