Kicking habits and taking names.
Meet the inventors of a revolutionary, brain-based way to change behavior.
Our Team
Kyra Bobinet, MD MPH
Founder and CEO
Brian Garcia
President and Chief Technology Officer
Josh Leichter, JD
Chief Operating Officer
Franchell Richard-Hamilton, MD, FACS
Chief Medical Officer
Nate Hershey
VP of Engineering
Casey Hughes
VP of Behavior Design
Anyssa Garza, PharmD
Director of Content
Hayley Burns
Sr. Director of Operations
Margarita Ramos, MD MPH
Physician Scholar-in-Residence
Melissa Brandt
Manager, H.R. and Culture
Maddy Mokhtarani, MBA
Director of Marketing
Zena Belay, MPH
Project Manager
Jeff Jureller
Product Manager
Sharon Helgerud
Sales Consultant
Addison Doporto
Business and Legal Analyst
Alyssa Lucia
Copywriter
John Beck
Sr. UI/UX Designer
Abby Schmalz
Associate Project Manager
Our Mindset Experts
Kara Mohr, PhD
Behavior change, exercise and mindset
Chris Mohr, PhD, RDN
Fitness and sports nutrition
Marisa Moore, RDN
Integrative nutrition, wellness and recipe development
Holly Toscanini
Certified holistic health coach
Press
Fresh Tri selected as digital platform for Consumer Goods Forum’s “One for Good” Initiative
Oct. 29, 2020
Oct. 29, 2020
Fresh Tri wins CDC contract for Diabetes Prevention Program
January 30, 2020
January 30, 2020
Neuroscience-based Fresh Tri proves Iterative Mindset
January 21, 2020
January 21, 2020
Fresh Tri adds Jonathan Har-Even to Lead Commercial Team
January 14, 2020
January 14, 2020
Mobihealthnews: Mindlessness is the new mindfulness
October 21, 2019
October 21, 2019
Podcast: Positivity Strategist, Neuroscience and Design
October 17, 2019
October 17, 2019
Podcast: Brodie Welch, Brain Science & Behavior Change
October 16, 2019
October 16, 2019
Dishing Up Nutrition Podcast: Well Designed Life
June 8, 2019
June 8, 2019
Health:Further Podcast: Design or Be Designed
May 31, 2019
May 31, 2019
This Scientist-Turned-Entrepreneur Is Committed to Understanding, and Designing for, Behavioral Change
December 27, 2018
December 27, 2018
The Amazing Brain Science Behind Motivation
November 29, 2018
November 29, 2018
Neuroscience Design Firm Launches Ground-breaking Habit Formation Engine for Employee Wellness
November 24, 2018
November 24, 2018
The Health Fix Podcast: Why It’s OK to Stop Making Goals & Practice Healthy Habits Instead
November 24, 2018
November 24, 2018
DocPreneur Podcast: engagedIN and Walmart Partner Launch Healthy Habit App, Fresh Tri
November 6, 2018
November 6, 2018
DocPreneur Podcast: Behavior Design In Healthcare
November 6, 2018
November 6, 2018
Why Good Nutritional Habits Can Make or Break Your Beauty Routine
October 31, 2018
October 31, 2018
The 2019 Audi A8L Frees Your Mind
October 26, 2018
October 26, 2018
Sigma Nutrition: Behavior Change Through Design Thinking
October 11, 2018
October 11, 2018
Key Takeaways In Developing Digital Therapeutics
October 7, 2018
October 7, 2018
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