Fresh Tri Welcomes Jonathan Har-Even to Lead Commercial Team and Accelerate Health-Benefits Expansion

January 7, 2020

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Fresh Tri announced an exciting addition to its team on January 14, 2020. Jonathan Har-Even, a seasoned healthcare-consulting and business-development veteran, was named as the company’s Chief Commercial Officer. With his extensive expertise in the health-benefits industry, Har-Even’s role is set to propel Fresh Tri’s growth and solidify its position in the health-benefits arena. In this blog, we explore the significance of this appointment and the potential impact it holds for Fresh Tri’s future endeavors.

A Perfect Match for Fresh Tri

The appointment of Jonathan Har-Even as Chief Commercial Officer marked a strategic move for Fresh Tri, positioning the company for even greater success in the dynamic healthcare landscape. As Fresh Tri’s CEO and founder, Dr. Kyra Bobinet, expressed, Har-Even’s profound knowledge of the health-benefits industry makes him an invaluable addition to their team. His experience and insights will enhance Fresh Tri’s ability to provide better support to clients while forging key partnerships with employers, providers, and insurance carriers.

Focus on Behavior Change at Scale

Fresh Tri is renowned for its innovative approach to behavior change, catering to individuals seeking effective ways to make positive life changes. With Jonathan Har-Even on board, the company is better poised to reach and engage with key healthcare stakeholders who are searching for scalable solutions in behavior change. By targeting the health-benefits arena, Fresh Tri aims to amplify its positive impact on individuals and organizations alike.

Aligning with Industry Needs

The healthcare industry is constantly evolving, presenting new challenges and opportunities. Fresh Tri recognizes the importance of keeping pace with these changes to deliver relevant and impactful solutions. With Jonathan Har-Even’s guidance, Fresh Tri is committed to further developing its enterprise solution in line with the industry’s dynamic needs. This adaptability positions the company as a forward-thinking player in the healthcare space.

Har-Even’s Impressive Background

Jonathan Har-Even’s career is a testament to his dedication to improving healthcare outcomes. Before joining Fresh Tri, he served as a health and benefits advisor, collaborating with innovative healthcare stakeholders to enhance the quality and accessibility of preventive healthcare. As Vice President of Business Development at EHE Health, he worked closely with employers, consultants, and partners, solidifying his reputation as a leader in the health-benefits domain.

A Vision for the Future

With Jonathan Har-Even leading the charge as Chief Commercial Officer, Fresh Tri is embarking on an exciting journey of expansion and transformation. Their vision of helping individuals achieve behavior change at scale aligns perfectly with the evolving needs of the healthcare industry. By fostering partnerships with employers, providers, and insurance carriers, Fresh Tri aims to make a lasting impact on the well-being of people across diverse demographics.

Jonathan Har-Even’s appointment as Chief Commercial Officer at Fresh Tri marks a significant milestone in the company’s growth trajectory. His vast experience in the health-benefits industry, coupled with Fresh Tri’s innovative behavior change solutions, sets the stage for promising developments in the healthcare space. Together, they aim to revolutionize behavior change at scale, empowering individuals to make positive life changes and paving the way for a healthier, happier future.


Read the full press release here.

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