Forbes: Fresh Tri Explores the Neuroscience of Behavioral Change with Audi’s 2019 A8

October 7, 2018

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In October of 2018, Fresh Tri’s President and CEO, Dr. Kyra Bobinet, had the unique opportunity to experience the debut of Audi’s 2019 A8 in Big Sur, California. An interview conducted by Forbes encapsulated Dr. Bobinet’s experience and revealed the expertise she shared at the Audi showcase surrounding neuroscience and behavioral change as she explored the intersection between human brains and rapidly advancing technology. Audi sought Dr. Bobinet’s insights to educate the audience on how neuroscience can shape the future of human-technology interactions. In this blog, we delve into Dr. Bobinet’s findings and how the German luxury sedan, the A8L, exemplifies a mindful and positive driving experience.

Brains and Technology: A Complex Relationship

Dr. Bobinet highlighted that our brains are still catching up with the rapid advancements in technology. For instance, voice-recognition devices like Siri and Alexa can evoke emotional reactions from us, as our brains cannot distinguish between how technology treats us and how a person does. This insight sheds light on the growing need for strategies and techniques to maintain well-being in a world increasingly managed by artificial intelligence.

The A8L: Simplifying the Driving Experience

Audi’s 2019 A8L showcases a thoughtful approach to the driving experience, guided by neuroscience principles. The simplified interior of the A8L removes unnecessary distractions, preserving the slow, mindful brain. The streamlined interactions with the vehicle promote ease and focus, aligning with the principles of behavior change and fostering a positive mind-body experience.

A Mindful and Pleasant Journey

Audi’s A8L passively curates a positive mind-body experience for drivers. Greeting occupants with pleasant lighting and sounds creates a welcoming atmosphere, treating them with the kindness they deserve. Moreover, the A8L even enhances the air quality within the cabin, prioritizing passenger well-being and comfort.

On-the-Go Breathing Techniques: Managing the World Around Us

During the interview, Dr. Bobinet also shared techniques for managing the fast-paced world around us. She introduced on-the-go breathing techniques that can be practiced anytime and anywhere. These simple yet effective methods empower individuals to stay grounded and mindful in the face of everyday challenges.

Fresh Tri’s collaboration with Audi’s 2019 A8L showcases the powerful intersection between neuroscience and behavioral change. As technology continues to advance, understanding how our brains interact with it becomes increasingly vital. The A8L’s thoughtful design promotes a mindful and positive driving experience, curating an environment of well-being and comfort. With the added insights on on-the-go breathing techniques, Fresh Tri empowers individuals to manage the world around them and embrace a more mindful and enriched journey. Together, let us explore the neuroscience of behavioral change and embrace the transformative power it holds for a harmonious relationship with technology.

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