Forbes: Two Brain Tips to Convert Failure and Shame Into Success

January 23, 2024

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In a recent thought-provoking Forbes article, Fresh Tri’s founder and CEO, Dr. Kyra Bobinet, dives into the intricate workings of the human brain, unraveling the often misunderstood dynamics of failure and shame. With a wealth of expertise in brain science and a deep commitment to empowering individuals in their pursuit of well-being, Dr. Bobinet shares two transformative brain tips that go beyond conventional wisdom. These insights not only shed light on the neurological underpinnings of failure but also provide actionable strategies to leverage setbacks as catalysts for empowerment and enhanced success.

Tip 1: Talk Yourself Out of the Story

Dr. Bobinet shares a story of a friend trapped in a toxic work environment. Despite moving on to a healthier workplace, lingering feelings of failure and shame persisted. Exploring the brain’s failure detector, the habenula, she reveals that success in a new environment doesn’t automatically switch off the habenula activated by past failure.

Brain Tip: Reframe the Narrative

To overcome this challenge, individuals must deliberately reframe their lingering feelings of failure. By changing the story surrounding past experiences, one can deactivate the habenula and shift into a high-success mode. This intentional reframing empowers individuals to fully apply themselves in new roles, unburdened by the motivational drain caused by the activated habenula.

Tip 2: Let It Go

Dr. Bobinet narrates a personal incident involving her daughter who was actively pursuing a law degree. Despite putting immense effort into a brief, Dr. Bobinet’s daughter felt a profound sense of failure and shame. Recognizing the need for a different approach, Dr. Bobinet introduces the second brain tip.

Brain Tip: Authentically Release

Rather than getting entangled in overthinking or exhaustive self-talk, sometimes the most effective strategy is to let it go authentically. In her daughter’s case, a genuine release of tension, symbolized by shaking out her body, allowed her to shed the fabricated anxiety. This authentic release freed her mind, enabling her to refocus on something better. In doing so, her daughter not only discovered newfound confidence but also achieved the highest GPA of her student life.

Mastering Life’s Inevitable Challenges

Dr. Kyra Bobinet emphasizes the importance of not letting failure and shame fester. The habenula brain region, acting as a powerful failure detector, can sap motivation and empowerment if left unchecked. By either reframing the narrative or authentically letting go, individuals can neutralize failure and shame, inspiring a life driven by motivation and empowerment.

Harvesting Lessons for Increased Success

Dr. Bobinet encourages everyone to harness the lessons embedded in failure and shame. By adopting these brain tips, individuals can build mastery over life’s inevitable setbacks. Instead of viewing failure as a roadblock, they can transform it into a stepping stone toward increased success and fulfillment. The key lies in understanding and working with the brain’s mechanisms to neutralize the impact of failure, ultimately inspiring a life of empowerment and motivation.

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