Custom version of Fresh Tri’s mindset- and habit-formation solution will target improved recruitment, retention, engagement and efficacy of DPP’s Lifestyle Change Program SILICON VALLEY, CALIF. (PRWEB) JANUARY 30, 2020 The United States Centers for Disease Control and Prevention (CDC) has awarded Fresh Tri™, a fast-growth neuroscience-based digital health company, a multi-year contract to leverage its mindset-…
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Dr. Kyra Bobinet speaks about lasting behavior change at CHC 2019
Mindlessness is the new mindfulness: Lessons from brain science on how to change behaviors. MobiHeathNews reports on Dr. Kyra Bobinet, the CEO and Founder of Fresh Tri’s keynote speech at the Connected Health Conference in Boston. Dr. Bobinet discussed corporate wellness programs’ inability to provide significant outcome measures. She also shared with the audience her…
Walmart Launches Neuroscience Behavior Change Health App
Dr. Kyra Bobinet Shares with INC. that the habenula is to blame.
Inc. Magazine chatted with Dr. Kyra Bobinet about how she built a business that helps people make positive lifestyle changes. She shared with Inc. readers that the habenula is to blame for failure. Bobinet says that research shows that goal setting alone doesn’t work for the majority of people. “When you tell someone they must…
