About Our Founder

Kyra Bobinet, MD, MPH

About Kyra

Kyra Bobinet, MD, MPH, is the CEO & founder of Fresh Tri. She’s an award-winning public health physician, specializing in healthcare innovation, technology-enabled behavior change, behavior neuroscience, health disparities, and population health management. Kyra holds an MD from UCSF and an MPH from Harvard. She is adjunct faculty for Stanford School of Medicine and formerly a member of Dr. BJ Fogg’s Behavior Design Lab. She was the Medical Director of Health and Wellness Innovation at Aetna, where she designed evidence-based clinical interventions and algorithms for over 30 million members. During that time, she invented Aetna’s Mindfulness product and published a clinical study, proving significant outcomes and claims cost reductions. Dr. Bobinet’s best-selling book, Well Designed Life, has been called a must-have tool for health innovators worldwide.

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