The Problem with Traditional Options

Traditional wellness programs work against our natural neurobiology in three critical ways:

First, they rely on external rewards and penalties that trigger the brain’s habenula (the “motivation kill switch”) when goals aren’t met, creating a cycle of enthusiasm followed by disengagement.

Second, they emphasize rigid goal-setting and constant tracking, creating shame when targets aren’t reached. This shame response further activates the habenula, causing people to avoid the behaviors they’re trying to establish.
Third, despite claims of personalization, most programs offer standardized approaches with limited flexibility, creating barriers when life inevitably gets complicated.

The Fresh Tri Difference

Fresh Tri takes a different approach based on how the brain actually forms habits. Our Iterative Mindset Method eliminates the concept of failure, replacing it with practice and iteration.

Instead of triggering the habenula through perceived failure, we bypass it by:

Our approach recognizes that users select practices that interest them and adjust as needed, with no rigid schedules, just continuous iteration based on what works for each individual.

Results That Make Us Different

This neuroscience-backed approach delivers outcomes that traditional programs struggle to achieve:

Organizations choose Fresh Tri when they want a solution that actually works. By replacing outdated tactics with our neuroscience-backed method, we deliver what others only promise: lasting change that improves well-being without negative side effects.

Try, tweak, repeat. Learn more about how it works and why our approach is unique.