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The Problem with Traditional Approaches

Most wellness solutions work against our natural neurobiology. Enterprise platforms cost organizations up to $500,000+ for implementation, yet focus on participation metrics rather than actual health improvements. Health coaching becomes prohibitively expensive at scale. Digital point solutions fragment the user experience across multiple apps, with most losing 80% of users within 30 days.
Incentive-based programs create another problem: external rewards drive temporary compliance but undermine intrinsic motivation. When incentives end, so do the healthy behaviors they temporarily encouraged.
These approaches fail because they trigger the habenula, the brain’s “motivation kill switch” that activates when we perceive failure. Once activated, employees disengage and abandon their health goals.

The Fresh Tri Difference

Fresh Tri takes a different approach by working with the brain’s natural habit-forming processes. Our Iterative Mindset Method eliminates the concept of failure and replaces it with practice and iteration.
This brain science approach delivers the following results:

  • 42% average active user rate after 90 days (industry average: 15%)
  • 3.8x higher engagement among frontline workers
  • 84% reduction in reported feelings of failure around health goals

Fresh Tri offers practical advantages that matter to organizations. While traditional platforms require months and hundreds of staff hours to implement, Fresh Tri gets organizations up and running within days with minimal IT involvement and no hidden fees.

What This Means for Organizations

When evaluating wellness vendors, decision-makers should look beyond flashy features and ask: Will this solution work for all employees? Does it measure real health outcomes, not just participation? What’s the true implementation burden?
Fresh Tri’s brain science approach addresses the root cause of behavior change challenges. By targeting how the habenula affects motivation, we help employees build sustainable habits through practice rather than perfection.

Try, tweak, repeat. That’s how real change happens. Learn more about how it works and why iteration beats perfection every time.

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Made with 😍 in California, USA.

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