When introducing a new health solution, one of the first questions benefit leaders ask is, “How does this fit into what we’re already doing?” That’s a smart question, and one we’re glad to answer.
Fresh Tri was built to complement, not compete with, your existing wellness stack. We don’t replace coaching or duplicate what incentives or disease management programs already provide. Instead, we enrich the impact of those efforts by addressing one of the most overlooked yet critical drivers of long-term health: the brain’s habit system.
Many health vendors focus on surface-level outcomes: tracking, compliance, nudges, rewards. These tools can be effective, but only if the user has the mindset and motivation to follow through. That’s where things often break down.
Most people don’t fail because they lack information or resources. They struggle because they hit setbacks, feel like they’ve failed, and give up. In neuroscience terms, they’ve triggered what we call a habenula hit, a brain response that lowers motivation after perceived failure.
Fresh Tri helps prevent that cycle. Our Iterative Mindset Method™ trains users to practice and tweak their habits without pressure, shame, or needing to “start over.” This keeps motivation alive and supports better engagement across the board, including with your other vendors.
You don’t need to swap out your current tools. We don’t compete with your other vendors; we help your employees get more value from them. And because we’re grounded in neuroscience, our approach not only improves health behaviors but also lowers frustration, disengagement, and drop-off.
Ready to see how it fits into your current stack? Let’s talk.
Made with 😍 in
California, USA.
Made with 😍 in California, USA.