Head Of Commercial

Title: Head of Commercial

Location: Remote, U.S. based

Job Type:  Full Time/W2

Reports to: CEO

The Company

Fresh Tri is a neuroscience-based technology company that uses a proprietary, peer-reviewed approach to health behavior change, based on the science of habit formation. Our core product is a dual-sided, habit formation platform, entering the market as a GLP-1 companion then expanding to other use cases within population health, clinical outcomes and cost-savings. Dedicated to lasting healthy change, Fresh Tri offers next-generation technology that leverages mindset, practice, and iteration—inviting people to test-drive evidence-based healthy habits, removing the guesswork and feelings of failure that often accompany lifestyle change. With consistent outcomes of 7-12% body weight loss and peer-reviewed results that beats even the gold-standard diabetes prevention program, Fresh Tri has empowered over 500,000 people to date to be unstoppable by iterating their way to better health. There is no “fail” — only practice and iteration.

How We Work

Empowering others to be unstoppable begins with fostering a sense of belonging both within and outside of our organization. Our leaders’ values of inclusivity create a workplace culture that encourages, supports, and celebrates diversity of all kinds, connecting us closer to the communities we serve. 

Our work culture is designed to encourage and support personal growth and development through iterative excellence. Team members are challenged to contribute to a variety of initiatives with many opportunities to learn new skills and accomplish scalable impact. We measure our individual successes by how much we help others on the team, and we measure our impact by how we improve the lives of those we serve.

Fresh Tri is a 100% remote team with headquarters on a 170-acre retreat in the Santa Cruz mountains in California. With over 12 years of financial stability and growth, the company offers a fast-paced, mission-driven and connective culture, with opportunities to work across many disciplines. As a 100% employee-owned entity, we bypass external funding cycles and short-term investor demands, operating on a foundation of multi-year contract revenue.

About the Role

We’re looking for a Head of Commercial — a builder who thrives in cutting-edge innovation, comfortable with ambiguity and excited to own both sales and marketing execution. This role will lead GTM activities end-to-end, focusing on generating and closing revenue while laying the groundwork for scalable growth. Namely, we seek to target two markets: 1) risk-holders in healthcare (payers, ACOs, employers) and 2) emerging markets of alternative and influencer clinicians. 
 
You’ll report directly to the CEO and work collaboratively with Product, Clinical, and Operations functions as needed. This is a hands-on role today, working with and building off of the work of our internal marketing team and includes  a clear path to building a team as we grow.

Key Responsibilities

Pipeline Generation & Sales

• Convert inbound leads, broker referrals, and strategic intros into qualified opportunities
• Run discovery, top of funnel through qualification, proposal development, and drive deals to close
• Build CRM discipline, forecasting, and reporting frameworks

Marketing & Brand Execution

• Coordinate basic brand, content, and demand gen initiatives
• Work with marketing team to support content needs
• Align commercial messaging across web, collateral, events, and campaigns

GTM Strategy & Insights

• Refine ICP, verticals, pricing models, and buyer personas
• Test and optimize sales motions across brokers, employers, and partners
• Feed insights back into product and implementation

Ideal Candidate

• 7–12 years experience across B2B sales, BD, marketing, or commercial strategy
• Bonus: Experience in health tech, employer benefits, behavior change, or channel sales
• Mission-driven and mission-aligned
• Strong storytelling, listening, and consultative selling skills
• Systems thinker who can build process without getting bogged down
• Gritty, proactive, and energized by innovation, ambiguity and experimentation
• Values science, mission, and long-term impact over transactional wins