Marketing Manager

Title: Marketing Manager

Location: Remote, U.S.  based

Job Type:  Full Time

The Company

Fresh Tri is a neuroscience-based technology company that uses a simple, positive approach to health behavior change based on the science of habit formation.

Dedicated to helping people feel better, Fresh Tri offers technology that leverages mindset, practice, and iteration—inviting people to test-drive healthy, evidence-based habits, removing the guesswork and feelings of failure that often accompany lifestyle change. Fresh Tri empowers users to be unstoppable by iterating their way to better health. There is no “fail” — only practice and iteration.

How We Work

Empowering others to be unstoppable begins with fostering a sense of belonging both within and outside of our organization. Our leaders’ values of inclusivity create a workplace culture that encourages, supports, and celebrates diversity of all kinds, connecting us closer to the communities we serve. 

Our work culture is designed to encourage and support personal growth and development. Team members are challenged to contribute to a variety of initiatives with many opportunities to learn new skills, take on new projects, and embrace new roles. We measure our individual successes by how much we help others on the team, and we measure our impact by how we improve the lives of those we serve.

Fresh Tri is a 100% remote team with headquarters on a 170-acre retreat in the Santa Cruz mountains in California. The company offers unlimited PTO, a highly flexible work schedule and an opportunity to work across many disciplines.

Position Overview

We are seeking a highly organized and process-oriented Marketing Manager with a strong background in managing and optimizing paid media campaigns, technical integrations, and process-driven project management. Reporting to the VP of Marketing, you will take ownership of campaign setup, attribution tracking, and automation across platforms.  You’ll be responsible for ensuring smooth project management, technical integrations, and campaign tracking while working closely with cross-functional teams to drive successful outcomes.

The Work To Be Done

• Manage the execution of marketing projects and ensure all deliverables are on time and within budget
• Drive automation and workflow efficiency across all marketing processes
• Support the team in setting up, tracking, and optimizing paid media campaigns across multiple platforms
• Ensure proper technical integrations, including maintaining our mobile measurement partner (MMP), for accurate campaign attribution and reporting
• Work with analytics tools to monitor campaign performance and suggest data-driven optimizations
• Become the in-house expert for a suite of marketing software, including tools such as Klaviyo (email marketing), Meltwater (PR), Typeform (surveys), and Later (organic social posting)
• Analyze and optimize campaign performance using data-driven insights, and implement strategies for continuous improvement
• Create, maintain, and improve workflows for efficient project execution
• Collaborate with internal teams such as product, engineering, sales, and design to ensure alignment on marketing strategies and objectives
• Act as a proactive thought leader, continuously identifying opportunities for improvement and driving innovation within the marketing team to optimize processes, campaigns, and results.

Desired Background And Experience:

• 3-5 years of marketing experience, preferably with a focus on paid media, automation, technical integrations, and project management
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
• Proficient in Excel/spreadsheets and comfortable with data analysis
• Experience with technical integrations, ideally with tools like Branch or similar mobile measurement platforms (MMPs)
• Highly organized and process-driven, with a keen eye for detail and a passion for improving workflows
• Problem-solving mindset and the ability to adapt to changing priorities

Preferred:

• Experience with mobile app campaigns
• Understanding of marketing technology and analytics tools
• Strong expertise in marketing automation tools and familiarity with integrating tracking and analytics platforms
• Passion for population health and a desire to contribute to improving wellness at scale through impactful marketing strategies.

Fresh Tri is an equal opportunity employer that condemns discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. Accommodations are available upon request.

Our compensation reflects the cost of labor across several US geographic markets, and is based on a number of factors including but not limited to market location, job-related knowledge, skills, and experience. The base pay for this position ranges from $70,000/year, up to $85,000/year, plus benefits, bonus, and equity.