Fresh Tri works because it’s rooted in brain science.

The Iterative Mindset Method™ is a proven, unique practice-and-tweak approach to mindset training and lasting healthy habit formation.

The Iterative Mindset Method™ is designed to work with your brain to reframe feelings of failure while you build lifelong healthy habits.

What is the Iterative Mindset Method™ (IMM)?

With the Iterative Mindset, you get the opportunity to practice and adapt your approach as needed. Try something you feel interested in and, if it does not fit your needs, you iterate until that practice fits your life.

Avoid feelings of failure and create healthy habits that last through consistent practice, assessment, and iteration.

95% of all behavior is driven by automatic habits the brain on cruise control.

The Iterative Mindset Method™ is the proven path to overcoming feelings of failure while reaching (and maintaining) your healthy habit goals

Staying in effort is the key to success.

Learn about your motivation kill switch.

When you subconsciously think that you’ve failed at something, the habenula acts as a kill switch for your motivation, what we at Fresh Tri call a “habenula hit.” The Fresh Tri App introduces you to the proven science of the Iterative Mindset Method™ and guides you to better avoid habenula hits that will stop your efforts.

The IMM neutralizes the habenula to keep habits growing strong, keeping your results long-term.

Staying in effort is the key to success.

Start building healthy habits today!

Grow with your Tri(be) and learn how to avoid habenula hits!

The Iterative Mindset Method™ is helping the Tri(be) build healthy habits.

Change Your Brain. Change Your Life.