Freeing people from the cycle of trying, failing, and starting over

Fresh Tri helps individuals and organizations enhance their health and well-being by applying new neuroscience research.

Company Overview

Fresh Tri is a habit and mindset training company supported by new neuroscience research. We help people build healthier behaviors by working with the brain’s natural motivation systems.

Our approach is grounded in the Iterative Mindset Method™, a practice-and-adjust framework that encourages people to try, learn, and adapt as they go. Instead of feeling stuck or defeated, community members can make lasting changes without guilt, burnout, or the pressure to “get it right.”

Our Mission

Every day, people are told — directly or indirectly — that their health struggles are a personal failure. Many programs reinforce this message, offering quick fixes that overlook how the brain actually works and leave people feeling discouraged, dependent, and stuck in a cycle of repeated failure.

Fresh Tri exists to break that cycle.

Our mission is to make lasting behavior change accessible through scientific mindset training. Using our free app and the Iterative Mindset Method™, we help people move away from guilt and toward sustainable progress one Iteration at a time.

Our Team

Our philosophy is simple – hire a team of diverse, passionate people and foster a culture that empowers you to do your best work

Kyra Bobinet, MD, MPH

Founder and Chief Executive Officer

Josh Leichter, JD

Chief Operating Officer

Hayley Burns

EVP, Business Operations

Nabeel Meghji

Head of Product

Katie Flannery

Head of Marketing

Nate Hershey

SVP of Engineering

Steve Black

Director of Product

Sharon Helgerud

Sales Consultant

Gerardo Rosales

Project Manager & EA to CEO

Anxhi Subashi

UI/UX Designer

Alana Swift

Behavior Change Coach

Anna DeBenedet

Behavior Change Coach

Bret Whitehall

User Support and Product Operations Associate

Emma Sosa

QA Analyst

Maya Barnes

Marketing Strategist

Advisory Board

Our philosophy is simple – hire a team of diverse, passionate people and foster a culture that empowers you to do your best work

Elizabeth McMahon

Kevin Fyock

Andrew Lee

Margarita Ramos, MD, MPH