Freeing people from the cycle of trying, failing, and starting over
Fresh Tri helps individuals and organizations enhance their health and well-being by applying new neuroscience research.
Company Overview
Fresh Tri is a habit and mindset training company supported by new neuroscience research. We help people build healthier behaviors by working with the brain’s natural motivation systems.
Our approach is grounded in the Iterative Mindset Method™, a practice-and-adjust framework that encourages people to try, learn, and adapt as they go. Instead of feeling stuck or defeated, community members can make lasting changes without guilt, burnout, or the pressure to “get it right.”
Every day, people are told — directly or indirectly — that their health struggles are a personal failure. Many programs reinforce this message, offering quick fixes that overlook how the brain actually works and leave people feeling discouraged, dependent, and stuck in a cycle of repeated failure.
Fresh Tri exists to break that cycle.
Our mission is to make lasting behavior change accessible through scientific mindset training. Using our free app and the Iterative Mindset Method™, we help people move away from guilt and toward sustainable progress one Iteration at a time.
Our Team
Our philosophy is simple – hire a team of diverse, passionate people and foster a culture that empowers you to do your best work
Kyra Bobinet, MD, MPH
Founder and Chief Executive Officer
Josh Leichter, JD
Chief Operating Officer
Hayley Burns
EVP, Business Operations
Nabeel Meghji
Head of Product
Katie Flannery
Head of Marketing
Nate Hershey
SVP of Engineering
Steve Black
Director of Product
Sharon Helgerud
Sales Consultant
Gerardo Rosales
Project Manager & EA to CEO
Anxhi Subashi
UI/UX Designer
Alana Swift
Behavior Change Coach
Anna DeBenedet
Behavior Change Coach
Bret Whitehall
User Support and Product Operations Associate
Emma Sosa
QA Analyst
Maya Barnes
Marketing Strategist
Advisory Board
Our philosophy is simple – hire a team of diverse, passionate people and foster a culture that empowers you to do your best work