Title: Marketing Manager
Location: Remote, U.S. based, with infrequent travel required to company HQ in California or other locations, as needed
Job Type: W2, Full-time employee
The Company
Fresh Tri is a neuroscience-based technology company that uses a proprietary, patented and peer-reviewed approach to health behavior change, based on the neuroscience of habit formation. Our core product is a dual-sided habit formation platform, entering the market as a clinician extender and GLP-1 companion then expanding to other use cases within population health, clinical outcomes and cost-savings. Dedicated to lasting healthy change, Fresh Tri offers next-generation technology that leverages mindset, practice, and iteration—inviting people to build evidence-based healthy habits, removing the guesswork and feelings of failure that often accompany lifestyle change. With consistent, peer-reviewed outcomes of 7-12% body weight loss that beats even the gold-standard Diabetes Prevention Program, Fresh Tri has empowered over 1,000,000 people to-date to be unstoppable by iterating their way to better health. There is no “fail” — only practice and iteration.
A wholly-owned subsidiary brand, the Institute for Iterative Thinking (IFIT) is the thought-leadership arm of our mission—bringing together doctors, scientists, and mindset researchers to advance the science behind the Iterative Mindset MethodTM (IMM).With a focus on reducing performative burnout and driving real, sustainable change, IFIT translates our cutting-edge neuroscience into certification programs, trainings, and evidence‐based thought leadership that complement and generate leads for our SaaS business.
A third brand, Dr. Kyra Bobinet, named for our founder and CEO, operating as an approachable, expert voice that teaches the science to the masses. DKB as the brand is called, must be grown on social networks to give a personal touch to the SaaS and IFIT to generate inbound leads and build a community of like minded people behind IMM.
Description of the Role
You are itchy to change the world. You belong here if you intrinsically know your purpose and talents can take a small family of brands from little known to well-known. You have thoughts like, “OMG this needs to be a household name!” when you look at our website and story. But, most importantly, you have a knack for building community, meaning, and belonging into a brand whether through content, communications, rewards, ads, or other form factors. Additionally, you are passionate about and have experience marketing in the health and wellness space, preferably for digital health products, and experience marketing to providers. You want to see others do better, live better.
You can flex to the demands of a B2B and B2B2C marketing ecosystem using and leveraging a strategic budget and team of internal staff and outside consultants. You will design, implement and monitor effective marketing strategies that launch us into the awareness and positive perception of employers, payers, and the health industry at large. You will also lead our expansion into direct-to-clinician marketing, building the strategies and relationships needed to position Fresh Tri as a trusted resource that healthcare providers confidently recommend to their patients. You are also skilled at communication with and nurturing of current users and those that need to be reengaged.
You are agile with and not intimidated by AI but equally not mesmerized by it. You bring a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns, digital marketing techniques, B2B placements in conferences (booths) and industry channels, and multi-channel communication to existing users and stakeholders. Our Marketing Manager will report directly to the Head of Marketing and will oversee internal and external Marketing teams. Self-driven, ambitious, and accountable, you would thrive in such an environment that lives and breathes wellness for all.
Responsibilities
Desired Background And Experience
How We Work
Empowering others to be unstoppable begins with fostering a sense of belonging both within and outside of our organization. Our leaders’ values of inclusivity create a workplace culture that encourages, supports, and celebrates diversity of all kinds, connecting us closer to the communities we serve.
Our work culture is mission-driven, fast-paced and connective, designed to encourage and support personal growth and development through iterative excellence. Team members are challenged to contribute to a variety of initiatives with many opportunities to learn new skills and accomplish scalable impact. We measure our individual successes by how much we help others on the team, and we measure our impact by how we improve the lives of those we serve.
Fresh Tri is a mostly remote team with occasional travel required to company headquarters on a 170-acre retreat in the Santa Cruz mountains in California or to other locations, as necessary. With over 12 years of financial stability and growth, the company offers a fast-paced, mission-driven and connective culture, with opportunities to work across many disciplines. We are a Native American, woman-owned business that values diversity and is profitable and stable. As a 100% employee-owned entity, we bypass external funding cycles and short-term investor demands, operating on a foundation of multi-year contract revenue.
Fresh Tri is an equal opportunity employer that condemns discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. Accommodations are available upon request.
Our compensation reflects the cost of labor across several US geographic markets, and is based on a number of factors including but not limited to market location, job-related knowledge, skills, and experience. The base pay for this position ranges from $110,000/year, up to $130,000/year, plus benefits, bonus, and equity.
If you would like to apply for the Marketing Manager position at Fresh Tri, please fill out the application below.