Title: Director of Marketing
Location: Remote, U.S.  based, with occasional travel required to company HQ in California or other locations, as needed
Job Type: W2, Full-time employee

The Company

Fresh Tri is a neuroscience-based technology company that uses a proprietary, patented and peer-reviewed approach to health behavior change.  Our core product is a dual-sided habit formation SaaS platform, entering the market as a clinician extender and GLP-1 companion for targeted populations then expanding to other use cases within population health, clinical outcomes and cost-savings. Dedicated to lasting healthy habit formation, Fresh Tri offers next-generation technology that leverages mindset, practice, and iteration. Fresh Tri has empowered over 1,000,000 people to-date to be unstoppable by iterating their way to better health. There is no “fail” — only practice and iteration.

A wholly-owned subsidiary brand, the Institute for Iterative Thinking (IFIT), is the thought-leadership arm of our mission—bringing together doctors, scientists, and mindset researchers to advance the science behind the Iterative Mindset MethodTM (IMM). With a focus on reducing performative burnout and driving real, sustainable change, IFIT translates our cutting-edge neuroscience into certification programs, trainings,  and evidence‐based thought leadership that complement and generate leads for our SaaS business. 

A third brand, Dr. Kyra Bobinet, or “DKB,” named for our founder and CEO, operates as an approachable, expert voice that teaches the science to the masses. DKB must be grown on social networks to give a personal touch to the SaaS and IFIT lines to generate inbound leads and build a community of like minded people behind IMM.

Our work culture is mission-driven, fast-paced and connective, designed to encourage and support personal growth and development through iterative excellence. We measure our individual successes by how much we help others on the team, and we measure our impact by how we improve the lives of those we serve. 

Description of the Role

We are looking for an experienced, energetic, and highly effective person to join our high performing team as Director of Marketing.  You are itchy to change the world. You belong here if you intrinsically know your purpose and talents can take a small family of brands from little known to well-known. You are passionate about and have experience creating, executing on and leading marketing initiatives in the health and wellness space, preferably for digital health products, and in marketing to providers. You want to see others do better, live better. Our ideal candidate is a service-minded leader, uplifting and cultivating those around you. Self-driven, ambitious, and accountable, you would thrive in such an environment that lives and breathes wellness for all. 

You can flex to the demands of a B2B and B2B2C marketing ecosystem using and leveraging a strategic budget and directing a team of internal staff and outside consultants. You will design, implement and monitor effective marketing strategies that launch us into the awareness and positive perception of clinicians, Native American tribal health leaders, employers, payers, and the health industry at large. You will lead our expansion into direct-to-clinician marketing, building the strategies and relationships needed to position Fresh Tri as a trusted resource that healthcare providers confidently recommend to their patients. 

Key Responsibilities 

• Develop and implement a cohesive marketing plan to increase brand awareness in both B2B2C and B2B channels
• Manage a marketing team of direct report(s) and vendor(s) 
• Develop and implement a new product launch for clinicians
• Grow and cultivate a strong community of users/followers (B2C) and customers/collaborators/partners (B2B) via multi-channel communications and belonging design
• Knit together the different brand voices (the Fresh Tri software, the Institute, and public presence of our CEO)
• Strategize, lead and execute on communications plan for current and inactive app users
• Spearhead a variety of promotional projects end-to-end, including paid advertising campaigns, B2B placements in conferences (booths) and industry channels
• Set current and long-term metrics for marketing team members
• Design and manage the Marketing department’s budget and measure ROI
• Prioritize marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics for the C-suite
• Conduct market research and analyses to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Participate in the quarterly and annual planning of the company’s objectives
• Track competitors’ activities

Desired Background And Experience

• 8+ years of total experience in the marketing field
• 2+ years of direct people management experience
• Proven success partnering directly with CEOs or startup founders to turn vision into scalable execution.
• Experience marketing and promoting digital health products
• Demonstrable experience designing and implementing successful marketing campaigns across DTC, B2B and B2B2C spaces
• Experience handling and aligning campaigns for multiple brands within one entity
• Solid knowledge of SEO, web analytics and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills with a priority for personal development  
• Comfortable working in a fast-paced startup environment, collaborating cross-functionally with other team leads
• Ability to respectfully and conscientiously influence others
• Agile with and not intimidated by AI but equally not mesmerized by it
• Exceptional communications skills and self-awareness
• Openness and proven track record of iterating in response to changing landscapes and challenges
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions
• BS degree in Marketing, Communications or relevant field, Masters degree preferred.

Our compensation reflects the cost of labor across several US geographic markets, and is based on a number of factors including but not limited to market location, job-related knowledge, skills, and experience. The base pay for this position ranges from $130,000/year, up to $160,000/year, plus benefits, bonus, and equity.

Fresh Tri is a mostly remote team with occasional travel required to company headquarters on a 170-acre retreat in the Santa Cruz mountains in California or to other locations, as necessary. We are a Native American, woman-owned business that values diversity and is profitable with over 12 years of financial stability. As a 100% employee-owned entity, we bypass external funding cycles and short-term investor demands, operating on a foundation of multi-year contract revenue. 

Fresh Tri is an equal opportunity employer that condemns discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. Accommodations are available upon request.

If you would like to apply for the Director of Marketing position at Fresh Tri, please fill out the application below.