Why Traditional Wellness Platforms Keep Falling Short

The Hidden Cost of Wellness Program Underperformance

Despite high initial adoption, traditional wellness platforms often see a rapid drop-off in engagement.
Programs reliant on coaching, tracking, or gamication alone struggle to scale and resonate with front line, high-stress, or underserved employees.
Employers can spend millions and still face rising GLP-1 costs, obesity-related claims, and low ROI.

Traditional Wellness

Coaching-Heavy

Performance-Based Tracking

Goal-Focused Programs

External Rewards

Why It Fails

Expensive, inconsistent, hard to scale

Triggers shame, leads to disengagement

Rigid, not adaptable to real-life uctuations

Short-lived motivation, not sustainable habit-building

These models assume behavior change is about willpower and compliance.
Neuroscience tells us it’s not.

Fresh Tri uses the Iterative Mindset MethodTM (IMM), a science-backed behavior framework that emphasizes experimentation over perfection.
The IMM reduces shame, builds identity-based habits, and empowers employees to self-direct change without pressure.
The result? Impactful, sustainable engagement and a measurable cost savings shift in the drivers of GLP-1 and obesity-related costs.

Wellness platforms don’t fail because employees don’t care. They fail because the approach is mismatched to how behavior really changes.