Why Most Wellness Programs Fail and What Fresh Tri Does Dierently

“Up to 80% of users disengage from digital health and wellness programs within the rst 90 days.”

Most behavior-change initiatives overpromise and underdeliver, leaning heavily on coaching, rigid goals, or supercial gamication. These traditional approaches may spark short-term participation, but fail to produce sustained health behavior change, especially for employers trying to reduce chronic disease and pharmacy spend.
Fresh Tri is dierent. We’re rooted in neuroscience, not performance pressure. Our Iterative Mindset MethodTM activates identity-based habit formation and consistent, low-friction repetition — the key to lasting change.

Why It Matters

Rapid burnout is the norm
Studies show digital wellness platforms experience a 30–80% drop in engagement by Month 3, often after an initial spike.1,2
Coaching fatigue is real
Coaching-based programs are expensive ($250–$500 per participant/year),3 difficult to scale, and often yield inconsistent results.
No mindset shift = no behavior change
Without a change in self-perception and identity, habits rarely stick. Neuroscience shows that repeated failure triggers the habenula, suppressing motivation and learning.4

Traditional Model

Iterative Mindset MethodTM (IMM)

It’s Not About Motivation. It’s About Mindset.

The Iterative Mindset MethodTM (IMM) helps users build resilient, self-reinforcing habits by focusing on practice, assessment, and iteration — not perfection or outcomes.
Rather than compliance or rewards, users internalize healthy behaviors as part of their identity, making them more likely to continue after program prompts stop.

What Makes Fresh Tri Work

Science. Simplicity. Staying Power.
Fresh Tri makes mindset-based behavior change scalable, aordable, and sustainable , without coaching licenses, complicated integrations, or vendor bloat.
Neuroscience-Based
Backed by peer-reviewed research on failure-activated brain circuits and behavioral psychology.4,5

Easy to Launch

Avg. time to go live: <2 weeks*. No hardware, no certications. Our team handles implementation.

Trackable Data

Our dashboard gives HR leaders visibility into:
  • Adoption + engagement trends
  • Health habit tracking (e.g., meal logging, weight, steps)
  • Cost-avoidance indicators (e.g., reduced medication use, BMI shifts)

FAQ

Q: How do you drive engagement?

A: Iteration builds condence. IMM uses repetition + identity — not pressure — to activate
intrinsic motivation and long-term change.

Q: What makes Fresh Tri dierent?

A: Traditional models rely on coaching or compliance. We empower users to succeed through self-reinforcing mindset practice, supported by science and simple tools.

*Custom features and options will require additional development time.

Footnotes & Sources

1. Murnane, E. et al. (2015). “Designing for Engagement: Models of Motivation in mHealth.” CHI Conference on
Human Factors.
→ Link Shows drop-o in digital wellness app use within 30–90 days is often >60%.

2. Middelweerd, A. et al. (2014). “Apps to promote physical activity: review and content analysis.” J Med Internet
Res. – Engagement with wellness apps often declines rapidly in rst few weeks to months.

3. Baicker, K., Cutler, D., & Song, Z. (2010). “Workplace wellness programs can generate savings.” Health Aairs.
→ Link Coaching-based wellness programs range from $200–$500 per participant/year.

4. Hikosaka, O. (2010). “Roles of the habenula in motivation and decision making.” Nature Reviews Neuroscience. –
Habenula triggers motivational shutdown following perceived failure.

5. Bobinet, K. J. & Greer, G. et al. (2023). “Iterative Mindset as a Foundation for Sustainable Change in Digital
Health.” npj Digital Medicine.
→ Link Foundational paper describing the neuroscience and behavioral rationale behind IMM.

6. Fresh Tri internal pilot (2024), National Retailer, N = 800+
Program data on engagement, retention, and self-reported health habits available upon request. Also referenced in

Fresh Tri press release.

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