How a Fortune 5 Employer Activated Sustainable

BEHAVIOR CHANGE AT SCALE

Real-world outcomes from a national retail workforce using the Iterative Mindset MethodTM

The Challenge: Reaching a Large, Distributed Workforce

A Fortune 5 employer, in retail, faced escalating benet costs and historically low engagement from frontline employees.
Traditional wellness and coaching models couldn’t scale eectively or resonate with hourly shift workers. They needed a behavior-change solution that was accessible, science-based, and didn’t require a heavy implementation and adherence lift.
A Fortune 5 retailer was looking for new ways to address the prevalence of chronic health conditions across the workforce. Traditional methods were not reaching a broad enough part of the population and not delivering sustainable results.
They were looking for a scalable solution that could support the entire workforce, even those not on the medical plan, since they understand that ‘everyone serves the customer.’

They worked with a behavioral designer and identied hat a Food as Medicine approach would be the best step forward and Fresh Tri t that bill.

The Fresh Tri Approach: Brain-Based, Scalable, Shame-Free

What This Means for You

This pilot revealed a major gap in most benet programs: they focus on the wrong things to drive sustainable outcomes. Over-indexing on tools and tracking perpetuates a cycle that leaves populations feeling stuck. The proven solution guided by the behavior-biology connection, starting with mindset.
When employees are given iterative mindset training and encouraged to iterate—to explore rather than perform, engagement doesn’t just increase. It sticks long-term.
The takeaway: You don’t need more wellness features. You need a better behavioral framework.